Michael Levie joins Apaleo as a brand ambassador

Today, Michael Levie formally announces the contribution of his unique industry expertise to the Apaleo team. As one of the most well-respected hoteliers worldwide, he is known for his outspoken take on the modernization of hotel operation as well as his “early-adoption” attitude towards implementing the latest technology. Michael has built a successful career in the hotel industry, having spent many years with Sonesta and NH Hotels as well as helping to establish SynXis as the leading distribution technology player.

In 2005, Michael launched citizenM as a partner and co-founder and managed to roll-out the revolutionary hotel concept on an international scale. Today, citizenM has over 24 hotels in 7 countries and has a significant pipeline of 20 hotels under development. citizenM is recognized as a market leader for new hotel brands.

Apaleo is the cloud platform that disrupts the traditional role of property management systems (PMSs). Fourteen co-founders started the company out of the frustration they experienced with all types of legacy PMSs — whether they be on-premise, hosted, or even cloud PMSs — and the inability of these to connect to the increasingly relevant ecosystem of innovative app providers. Apaleo enables and encourages customers to unlock digital possibilities for agile accommodation businesses. This is accomplished through an open and API-first foundation that contains the core features necessary for property management. Additional capabilities are then provided by best-in-class apps that are experts in their own field.

With this news, Michael responds “I have seen many good tech players in our industry over the past 30 years, but Apaleo is uniquely able to disrupt the industry with its platform and API-first architecture. It has the potential to change the entire way the hotel industry can operate by enabling them to put their tech stacks together freely. The founders of Apaleo have earned a distinguished reputation from their combined experience in hotel technology and they have always delivered exceptional software innovation with hoteliers at the heart and center.”

Uli Pillau, co-founder of Apaleo comments, “We are very proud to count Michael among our key supporters and ambassadors. He fully understands that hotel groups, hotels, and other accommodation providers demand the type of technology that Apaleo provides. Similar to the citizenM brand that Michael has helped build, many of the brands running on Apaleo are also acknowledged as market leaders, including the likes of Numa (formally COSI), Gold Inn Hotels, Limehome, Stayery, SMARTments, and Vivere Stays.

“Michael Levie is a top industry expert and will help spread the word of disruption we have started with our community of hoteliers and app developers.” Philip von Ditfurth, Apaleo co-founder & managing director adds, “He brings a strategic advantage in multiple areas, by promoting our disruptive approach through his network as well as advancing our vision of the #FreedomToCreate within the hotel industry.”