Apaleo partners with Fraunhofer IAO to drive AI innovation in hospitality

We are excited to announce a strategic partnership with Fraunhofer IAO. This collaboration aims to bring practical AI applications to the hotel industry, enabling hoteliers to achieve their business goals and accelerate their operations. 

The cornerstone of the collaboration between Apaleo and Fraunhofer Institute for Industrial Engineering IAO is the FutureHotel Innovation Network project's study on AI Application Potential Along Digital User Journeys and Its Business Opportunities. This, yet unpublished research provides a foundation for understanding how AI can transform hospitality. It aligns with Apaleo's commitment to continuous innovation and AI-driven advancement.

What hoteliers can expect from this collaboration: 

• Framework for AI innovation: Hoteliers will receive practical guidance on identifying and implementing AI technologies to enhance operations.

• Real-world applications: Hoteliers can engage with industry leaders to explore how AI can digitise guest experiences, automate hotel operations, centralise property management functions, and leverage Apaleo’s API-first platform to enable AI-driven actions. 

• Expert viewpoints: Through interactive and engaging discussions, industry experts will support effective AI adoption by providing hoteliers with diverse perspectives and insights. 

Ulrich Pillau, CEO & Founder of Apaleo, stated:

"Hoteliers need clear, actionable resources for AI implementation. Fraunhofer IAO is the ideal partner to provide the latest research in AI innovations for hospitality, complementing Apaleo's industry expertise. Together, we connect insights from industry leaders to drive innovation. 

We see many of our customers starting to test and implement AI, and we want to help them and the industry cut through the noise. While AI is becoming essential for relevance in the industry, it's crucial to distinguish between what's genuinely actionable and what's just hype."

Prof. Dr.-Ing. Vanessa Borkmann, Director of Research at Fraunhofer IAO and Head of FutureHotel Innovation Network, added: 

"Our collaboration with Apaleo in the FutureHotel Innovation Network combines research and practical expertise to provide hoteliers with strategies, tools and insights for seamless AI integration, enhancing guest and employee experiences and driving business innovation. 

As part of the study, we focused on AI application along user journeys and identified various use cases. We created a roadmap to guide hotels on their path to an AI strategy. AI will shape the future of the hotel industry and may soon be established in all processes.”

This partnership encourages collaboration and innovation in the hospitality sector by showcasing AI's potential to transform hotel operations. As AI becomes a crucial technological choice, it is poised to shape the next decade of hospitality. To fully harness these advancements, hoteliers are encouraged to stay informed through upcoming joint publications and activities.

Source of cover image: Ludmilla Parsyak © Fraunhofer IAO