Apaleo, the open hospitality platform, has been selected by German brand, mk | hotels, to streamline its operations, leverage digital experiences for guests and staff as well as power its ambitious growth plans across the DACH regions and beyond.
“Our digital landscape was coming to the end of its lifecycle and it was crucial for us to select a partner, which truly allows us to innovate at scale by automating processes and offering a modern guest experience“ shares Arno Sonderfeld, mk | hotels’ Managing Director. “Apaleo’s native multi-property platform was another determining factor in our choice, enabling a high-speed migration and rollout across the group.”
Each of the 13 mk | hotels properties, spread across Germany, the UK and more recently, Albania, has its unique character, just like the lively cities around it, offering a central location and modern service concept at attractive conditions.
Moving forward, every hotel will enable guests to check in, access their room, pay & check out on their own with the combination of Apaleo and some of its innovative app partners from the Apaleo Store.
The platform’s capacity to enable a high level of departments’ centralisation was also key to mk | hotels unlocking efficiencies. Managing the whole portfolio’s reservations, customer service and revenue departments from a central office, the brand was looking for a way to reduce data silos and enable on-demand & quick access to all business data for its teams.
“We always love to partner with renowned brands like mk | hotels, and see them embrace modern technology to cater to new guest & staff expectations,” said Philip Von Ditfurth, co-founder at Apaleo. ”I am excited to see the group unlock its full digital potential with this transition from legacy technology to Apaleo!”
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