Apaleo unveils Agent Hub, the first AI Agent marketplace for the hospitality sector

Apaleo, the API-first open property management platform, has today unveiled Agent Hub – the first-ever AI agent marketplace for the hospitality sector. 

Built to help businesses keep pace with rapid advancements in AI, Agent Hub enables hoteliers and tech developers to build, discover, adopt and share AI-powered solutions that streamline operations, enhance guest experiences and boost profitability.

The vendor-neutral platform allows hospitality players to choose the best AI solutions for their specific needs and integrate them without costly system overhauls.

More than just a marketplace, Agent Hub fosters industry-wide collaboration, bringing hoteliers, developers and service providers together to accelerate AI adoption and innovation. 

By creating a professional network for co-creating AI solutions, Agent Hub represents the next step in the evolution of the Apaleo Community – a space where hoteliers and technology experts collaborate to shape the future of hospitality.

What sets the Agent Hub apart is unmatched flexibility. Businesses can customise and deploy agents without vendor lock-in. From marketing automation and sales insights to AI-powered guest services, the agents function as on-demand staff, handling tasks with speed and precision. 

Unlike traditional single-purpose software, which takes months to implement, Agent Hub’s AI-powered agents can be deployed in just hours, significantly accelerating AI adoption across the industry.

For AI developers, Agent Hub provides a direct path to market, connecting them with hospitality businesses eager to adopt AI solutions. The developer-friendly model offers a range of flexible monetisation options, allowing developers to scale and refine their innovations based on real-world use cases.

Use cases in action

Agent Hub debuts with a curated selection of agents developed in collaboration with leading technology partners:

• Email Booking Agent – Handles emails in seconds while creating and editing reservations in Apaleo. (Partner: Lobby)

• Corporate Sales Agent – Analyses business data and recommends corporate sales strategies. (Partner: Triple)

• Digital Twin – Instantly migrates property data into Apaleo for a smooth setup. (Partner: Triple)

• CRM & Guest Experience Agent – Finds VIP guests, birthdays, and special requests while answering any data-related questions. With limitless possibilities, it replaces conventional CRM solutions. (Partner: TheNew Group)

Early adopters are already seeing tangible benefits of agents available on the new marketplace. One example is a proactive guest experience agent built on the Apaleo platform developed by TheNew Group. With a single prompt, it provides instant guest insights, allowing hotels to generate guest briefings, track repeat OTA bookers and export data in seconds.

Ulrich Pilau, CEO of Apaleo said: "For too long, hospitality has been trapped in outdated, closed software systems that stifle innovation. The future is open, flexible, and driven by real business needs.

“Agent Hub is the next step in Apaleo’s evolution – an open, collaborative space where hoteliers can create impactful AI solutions as easily as tech-savvy developers can. By enabling accommodation providers to integrate and scale AI effortlessly, Apaleo is making this technology more practical and accessible for hospitality businesses everywhere.”

Florian Montag, Vice President of Business Development at Apaleo, said: “Hospitality professionals are facing increasing pressure to keep up with the rapid pace of AI innovation. This technology is being deployed at scale across all other industries, so it is important that hospitality also explores how to unlock AI’s full potential. The truth is, no-one knows what AI will be capable of a few years from now. That’s why it’s so important for businesses to stay adaptable – equipping themselves with open solutions that evolve and flex with their needs. 

“Agent Hub gives hoteliers and developers the freedom the industry needs to experiment, refine and scale, ensuring business can harness the full potential of AI on their own terms.”

Hospitality professionals looking to enhance their AI capabilities and developers bringing products to market can learn more about Agent Hub by visiting Apaleo.com/agent-hub/.