Mintrops Concierge Hotels Rely on the Freedom of apaleo’s Open Cloud Platform

++ The business aparthotel with 52 studios in Essen opts for apaleo, for more first-class service through user-friendly technology.


MUNICH – 4 January 2021

The Mintrops Stadt Hotel Margarethenhöhe in Essen and the Mintrops Land Hotel Burgaltendorf have remained popular with business and leisure travelers for over ten years and recognized as some of the top conference and well-being hotels within Germany. Since April 2020, the Mintrops Concierge Hotel is new to the portfolio of the family-run company. As an aparthotel with its 52 studios, it is aimed primarily at business guests; digital check-in and check-out, and thus a “contactless stay,” is possible around the clock and seven days a week.

The location of Mintrops Concierge Hotel directly at Messe Essen and in the trendy district of Rüttenscheid has prime connections to public transport and offers a concept of “freedom” unique in Essen. Here, the hotel combines the amenities of a hotel with the freedom of an apartment building. Each of the 20 to 50 square meter studios has its own kitchen.

“Unique symbiosis of cordiality and user-friendly technology.”

Moritz Mintrop, Managing Director of Mintrop Hotels, explains the new aparthotel’s high level of service: “We are reinterpreting the somewhat old-fashioned term ‘concierge’ for ourselves. We are modern hosts and accompany our guests on site whenever they wish. For this, we have created a very unique symbiosis of cordiality and user-friendly technology here.”

Under the motto “Freedom to Create”, cloud platform provider apaleo is making a significant contribution to the quintessential technology experience for guests and staff at Mintrops Concierge Hotel. The cloud-based platform apaleo went live within a day, completely remotely, without the need for an apaleo staff member on site in Essen. In the apaleo App Store, Mintrop’s can find additional third-party services for sales and catering, revenue management, channel management, or electronic room keys that can be directly linked to the hotel with just a few mouse clicks.

“The apaleo cloud platform gives us the freedom to quickly try out and deploy new technology.”

“Even experienced employees who were used to older systems are excited about apaleo because of its really high usability and intuitive operation. Using apaleo is simply a pleasure, no matter if at the reception, in the reservation or in housekeeping”, says Moritz Mintrop. “The atmosphere and enthusiasm we want to create among our guests ultimately comes from our warm hosts on site. Everything that makes my employees’ work easier, saves time and nerves and additionally benefits our guests in service. The apaleo cloud platform gives us the freedom to quickly try out and deploy new technology. We have also always felt well cared for by apaleo, a great team that we were happy to put our trust in. After all, this combination of freedom of movement and first-class service is exactly what we stand for with Mintrops Concierge Hotel.”

“Our open platform is ideal for properties and chains that want to give their business and their guests a special digital upgrade,” said Martin Reichenbach, COO and founder of apaleo. “The Mintrops Concierge Hotel is the best example of how the apaleo app culture can improve the guest journey and business operations with one click, making a high level of guest service possible in the first place.”

“Especially in the current situation, every hotelier should be ready for innovation. For us, everyone in the hotel is ready for change and it is an exciting process that we are using as a driver of positively,” says Moritz Mintrop.

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About Mintrops Concierge Hotel


Mintrops Concierge Hotel – the first apartment hotel in Essen is located directly next to the trade fair location. 52 apartments of 20-50 m² space, plus a spacious lobby and 16 car parking spaces. We reinterpret the concierge, who takes care of all the wishes and needs of the guest in the hotel, in a modern way and also offer the possibility of digital check-in and check-out around the clock and seven days a week. We have digitalized hotel services such as cultural, restaurant, and excursion tips as well as the use of individual hotel services. As a guest, you have the greatest possible freedom and can enjoy these services independently whenever you wish or contact our personal hostess Mrs. Maria C. Mintrop, directly.

About apaleo

apaleo is the cloud platform to help build agile accommodation businesses. All types of properties - from serviced apartments to hotel chains - rely on apaleo's APIs and community to create digital experiences for their guests and staff. Instantly connect the leading hospitality apps to the apaleo interface or use open APIs for unlimited customization possibilities.