apaleo Extends C-Level with Tamara Markotic & Benjamin Schmid

The API-first hospitality technology provider announces the internal promotion of Tamara Markotic to COO, and Benjamin Schmid to CTO.  

“apaleo is successful due to the remarkable talent that has joined since the company was founded in 2017,” says Uli Pillau, co-founder and CEO. “It is paramount that we recognize our leaders to further scale the technology platform as well as its operations. Tamara Markotic and Benjamin Schmid exemplify the leadership that we need to push our vision to the next level.” 

Pushing tech leadership and operational excellence 

Benjamin Schmid, Chief Technology Officer, has been a key player in driving the API-first platform that apaleo is today. Prior to co-founding the company in 2017, he worked in various cloud-based SaaS companies such as SAP Hybris and hetras as a Senior Product Manager. While growing the product team to more than 15 people over the past few years, Benjamin handled both the development of apaleo PAY – a payment product for the hospitality industry – as well as the product internationalization for European countries and for the US. 

“Building the best cloud platform in our industry is my primary goal. When we started apaleo, an API-first architecture was completely new to hospitality. Now it is the only way to break up the industry’s inflexible structures and allow for unrestricted innovation,” states Benjamin Schmid. 

Tamara Markotic, former founder and CEO of Sightrun, joined apaleo in 2019 to build the app community and the marketplace operations. Since then, she also took over responsibility for customer service operations. In her new role as Chief Operating Officer, Tamara is responsible for customer- and app-developer-facing processes. Operational excellence is the key driver to scale successfully and apaleo’s plans to grow massively throughout 2020 and 2021 to become the leading global hospitality platform. 

Tamara Markotic adds: “As soon as I heard about apaleo’s ambitious vision when I came on board in 2019, I saw how this company can resolve one of the largest pain points of the industry. As the COO of apaleo, I am continuing to focus on getting customers on board and making them, as well as our app partners, successful. 

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About apaleo

apaleo is the cloud platform to help build agile accommodation businesses. All types of properties - from serviced apartments to hotel chains - rely on apaleo's APIs and community to create digital experiences for their guests and staff. Instantly connect the leading hospitality apps to the apaleo interface or use open APIs for unlimited customization possibilities.